AIRLINES MENU IN ADVANCE

I'm just not a fan of surprise to begin with, sure, airlines are doing the very best to improve their services to their respective customers, today I came across something interesting which on the other hand i think it's innovative an a way to satisfy customers, I would admit that some people find it difficult to adopt to new things, I'm sure you're wondering what I mean by ''airlines menu in advance'' however for those of you who have flown in Singapore Airlines suites, first, or business class knows about Book The Cook some people are familiar with this and for the benefit of others, the BTC choices are extensive, particularly out the Singapore hub, and include items that aren't found on the normal menu. BTC is different from online entrée selection on, for example, American Airlines flights, where you simply pre-order your selection from what the flight's menu will be that day. the essence is after reading this post from Scott, I personally check-out the airlines web-site and I found it thrilling with the details and how to go about it and also you could email them to know the menus the have as well. it's much more explanatory if you take a look on the Singapore official web page.
http://www.singaporeair.com/en_UK/flying-with-us/bookthecooklanding/