Airline Service and product innovation

http://www.airline-services.com/Ever thought of airline industries changing as our world is changing continuously? Now having said that, most airlines globally has respond to cultural , technological, and economic changes that influence airline customers needs and expectation. 

Main Point  
Not only working hard getting the basics of passenger experience correct- i.e on-time departure and arrival, better cabin and seat comfort, quality catering, and up-to-date IFE and a friendly crew who understand the basics of on board hospitality-airlines' passenger experience agenda today contain a digital component, such as: 

- Enabling ground staff and cabin crew to offer a more Personalized service: 
-Responding to customer feedback and closing the customer service loop, in (near) real-time: 
-Adopting a retail mindset and obtaining better merchandising skills  
-Providing 'me-centric passengers' with more choice and control of their travel experience  
-Keeping pace with the rapid developments in consumer electronics and connectivity. 

so far so good this year aim for airline is to show how airlines can come up with creative solutions based on the interplay between technological, social and economical changes, with the aim to improve the passenger experience, increase revenue and or lower costs. 

Example of airlines that have come up with innovative products and services-  
1 Air baltic lets passengers customize their buy-on-board meal here's a brief details on how this works, Air baltic's has lunched a novel food ordering system that allows customers to customize their buy-on-board meal. passengers who pre-order their meal options can choose from 70 different meal options and virtually 'drag and drop' their preferred meal items onto a digital airline tray, and have their customized meal served to them on board. 

2 British airways to trail electronic baggage tag 

3 Norwegian's new dreamliner features geotainment and in-seat ordering of f&b  

4 Delta provides cabin crew with Nokia Lumia 'onboard retail' smartphones. there are many other examples an articles about this but at the moment this is just about it